Monday 27 December 2010

TALK: Vintage beauty ads

Just found a 1959 copy of Woman and Home magazine and the beauty adverts are something else! Just look at this Maybelline ad, she does look more polished - but I still think it's a realistic and achievable change.


Although many of the beauty ads from this era conform to the cosmetics-make-you-beautiful-so-you'll-get-a -husband mantra, there's something endearingly honest about their transparency. They're not nearly as patronising as Cheryl Cole with her fake hair and fake lashes beaming down at me from my TV screen with her £20,000 veneered gob. It's not something that can be wiped off at the end of the day, even Cheryl doesn't look like the old Cheryl anymore. I'm just not sure what 'ideal' we're being sold these days.
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2 comments:

  1. socialitedreams27 December 2010 at 17:32

    i like the realistic change that still creates a totally different/polished look. I look like a whole new, different person from when I roll out of bed to when I get glammed up, it's unreal how different I can look. The old school ads are fun, truly showing how MAKEUP can change you, not a side trip to the plastic surgeon's office

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  2. Anita B29 December 2010 at 10:03

    I totally agree! And knowing how to apply it can really help how people feel about themselves. You can do with much with make-up, it's truly the most wonderful thing in the world!

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