I love MAC, with a passion. The bright colours, the amazing base products and everything in-between. I used to covet the Christmas sets and new lipstick launches and save them all up like precious jewels. They were distinctive and really beautiful products synonymous with that particular season. But over the last year or so, they just seem to keep churning stuff out constantly. Its new collection after new collection, inspired by really random (not edgy or that chic) collaborations. Just loads of weirdy random crap. This Digi-Pops-wank is the newest offering, I just don’t get it. Masses and masses of nothingness. Its a shame the Rodarte collection is a dogs dinner of a situation, because that would have been the only half decent collaboration they'd done in a fair old while.
I think Chanel did the same for a while with Allure Sensualle, Mademoiselle Coco and Chance, Chance Eau Fraiche and Chance Tendre. TOO MUCH. No build up, no covetability or aspiration value. Who wants that many half-arsed Chanel products? Coco would be turning in her grave! One iconic perfume launch every 18 months - 2 years is fine thanks. It's Chanel, I want to pine, weep, bleed and work for it.
We need to go back to quality not quantity, that’s all I’m sayin’.
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